Don't get us wrong, the first one was a good idea. Lance Armstrong's LIVESTRONG yellow wristband drew attention to cancer sufferers, promoting unity, support and understanding. But after that... well, things got a little confused.
Small Japanese Soldier are a creative agency with an agenda, we're railing against fatuous crazes and wondering what we can do to really make a difference. Which is why we support Attitude Is Everything, a charity working hard to improve disabled people's access to live music.
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